At roughly 23 to 38 years old right now, millennials are in their prime marriage years, spending huge chunks of their money on hosting and/or attending weddings (whether they like it or not). It’s no surprise, then, that bridal brands would smartly cater to this age group. One of the chicest around is White One, a brand under the Pronovias Group umbrella that targets millennials. Now White One has teamed up with Zac Posen on a collection of wedding dresses and accessories that millennials (and everyone else) will go crazy for when it launches in January of 2020.
“The modern bride is looking for that one-of-a-kind, timeless gown with unique elements,” Posen told Who What Wear when asked about millennial bridal preferences. “From cape trends to off-the-shoulder necklines, long sleeves, lace detailing, special silhouettes, and fresh alternatives of adding color, opposed to traditional white, these are some of the ways we incorporated individuality into our new bridal line with White One. The millennial and Gen-Z bride wants a dress that embodies true craftsmanship and high-quality fabrics while still sustaining an accessible price point, which is why White One was the ideal partner in producing this collection.”
While we wait for the January 2020 launch of Zac Posen for White One, scroll down to shop the six bridal trends Posen mentioned.